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SMS – Text Message
Text message marketing is the lowest cost way to stay in touch with your current customers, attract new customers and increase your customer satisfaction. Remember, these are people that have asked you to send them information, special offers and keep them updated about your business. This is extremely powerful!
-More than 18 Billion texts are sent each day. Don’t miss out on this opportunity to reach those potential customers
-Ninety-one percent of mobile subscribers keep their cell phone within three feet of themselves 24 hours a day, 365 days a year.
-On average, text messages are read within 4 minutes of being sent.
-Opt-In Marketing builds a list of your best customers. Customers who take the extra step of texting in to be added to your list are most likely to buy from you. They are giving you permission to send them offers and are telling you they want a reason to spend.
-Instantly reach your customers anytime, no matter where they are. Let’s face it, your customers are busy. By the time they get home they are tired and not likely to read through ads or clip out coupons or read emails. With text marketing, you can reach them on their phone before lunch or dinner and you know your message will be getting read.
-Increase off peak sales by sending text blasts when business is slow. Having a slow day at your store? Missed your peak lunch sales due to weather? Now you can send out a limited time text blast and get sales in the door within hours. No need write off bad days anymore, do something about it.
– Save money by reducing your advertising budget. Nothing compares in cost to text message marketing. Combine the lowest cost per impression with the immediate nature and redemption rates and you will be able to cut back on other traditional marketing methods.
-Text message marketing has the highest ROI in marketing. The low cost of reaching each subscriber and high redemption rates make mobile marketing the highest ROI marketing medium available today.
-Redemption rate is 20% industry wide. Due to it being opt-in marketing and the 97% read rates, you are able to drive real traffic into your business.
-Increase customer frequency rate is essentially increasing your customer base. Sending out well planned and incentivized messages during off-peak days will drive customers to the store off their normal purchase rhythm. Even a small increase of 20% customer frequency would add huge returns to anyone’s bottom line.
– Mobile phones are the most reliable way of reaching your customers, as almost everybody owns a mobile phone. Also, people keep their mobiles within 3 feet of them 24×7. Your customers can read your messages that get stored in their mobiles, at their leisure. The messages will serve as a constant reminder about your services and products that you sell.
-You will know who you are advertising to. Texting allows you to pinpoint who your customers are, unlike newspapers, online ads or email marketing. When you send the message, you know it is received by your customer.