The Increasing Usage of Smartphones
Location, Location, Location. Read on you’ll understand……….
There have always been limitations to where and when it is appropriate to advertise. “Location, location, location” has long been a motto of the real estate world, but it can be used just as accurately in almost all marketing and advertising.
It’s the reason that you might appreciate the roaming peanut vendors at the ballpark, yet would think of them as a nuisance when you’re in the middle of the newest release at the theater.
You would rightly be irritated if a shoe salesman banged on your bathroom door, and began hollering at you about BOGO deals until 5 PM today. The restroom is the most mundane of locations, but it is also somehow sacred in its privacy. It’s not the place for shopping. Or is it?
Using your smartphone in the bathroom
Depending on which survey you look at, anywhere from 42 percent to 75 percent of people have this dirty little habit. (BTW about 19 percent of people have dropped their phone in the toilet at least once!) At least, that’s how many will admit to it. Much of this time is devoted to visiting Facebook, checking email, and finding answers to random trivia and looking for goods and services.
The bathroom is no longer an advertising-free or shopping-free zone. Crucial to this transition is the agency of the consumer. He ushers the marketing world into his previously private spaces and therefore does not see the presence of these advertisements, or products as encroaching on his right to privacy. He sees himself as having control over his bathroom-shopping-binge. And so he binges.
Smartphones on the rise
As we all know the bathroom is not the only place consumers use mobile devices for shopping. It’s no surprise that consumers can just as easily shop on their phone from their backyard, in their car or even simultaneously with a shopping trip in real life.
Within the past few years, mobile media usage has outstripped desktop/laptop usage. Mobile apps, in particular, have skyrocketed in popularity, with about 89% of monthly mobile media being consumed through smartphone apps, and a modest 11% being consumed through the mobile web. These trends show no signs of slowing down. A smartphone app will really add credibility to your business as well as make it very easy for your customers to interact with you. Until the time comes that you are ready for your own app it is critical your website is mobile responsive.